I received an email over the weekend that really got me thinking about the spending habits I have embraced in the past and the new habits that I am working so hard to develop. The email was from a well known department store and it very vibrantly announced that I was close to receiving a $5 off reward.
Five whole dollars!
I clicked on the email to find out just how close I was to the reward, and I was met with the message that I only needed to spend $25 more.
Only twenty-five more dollars!
In the past, I would have been totally motivated to go and shop more. I would have wanted that $5 reward so I would have headed down to the store or online to spend the next $25. Only, I would more than likely spend $50-$75. And the thing is, the store knows this.