There is a style of marketing that takes place on social media that annoys me. I have decided to call it comment sales without a relationship. It is a style of marketing that is very common in the direct sales and network marketing world, and today it had me blocking someone from my Instagram.
It’s not that I don’t support people in their business endeavors. I do. There was a time when I was in a direct sales type gig with Beachbody. I know that social media can be a big tool for that type of business. But I do not for one second support the mentality of people who take the marketing approach of commenting randomly and pushing their magic potions.
I never did that and I don’t like it when people do it to me.
In fact, the only people I mentioned my products to were the people who saw my posts on my pages and asked me directly. I did not seek them out, lurking on Instagram and searching down hashtags, because that is something I consider tacky.
So here is what happened today…
I posted a picture of my daughter eating an ice cream cone after her lunch, and I mentioned how she was sick and ice cream was good on a sore throat. I thought the picture was cute and it was just a random look into our daily life.
Well, within seconds of my posting, some lady left me a comment telling me that I need her essential oils line and I should discuss it with her.
I don’t know this lady. I’ve never had a comment from her before. She never introduced herself or said hello. She just tried to push her magic potion.
So I blocked her. Immediately.
I’m not anti-essential oils. I have some online friends who sell them and do quite well in their businesses. I’ve even tried them.
But do you know why I tried them? Because people built relationships with me. We became friends before they urged me to purchase something from them. And really, they never even urged. Through our relationships, I became curious and asked questions. Eventually, I chose to try products to satisfy my curiosity.
If I want an impersonal shopping experience, I will go to Walmart.
Online, the random commenting and pushing product just gets you blocked from my stuff. I don’t need that in my life, nor do I want it.
Our world has really tanked socially speaking, and this type of garbage on social media is a great example of why. It’s ironic, really.